University of Wisconsin–Madison

The University of Wisconsin–Madison (UW–Madison, Madison, or Wisconsin) is a public research university located in Madison, Wisconsin, United States. Founded in 1848, UW–Madison is the flagship campus of the University of Wisconsin System. It became a land-grant institution in 1866. The 933 acre main campus includes four National Historic Landmarks.

UW–Madison is organized into 20 schools which enrolled 29,153 undergraduate, 8,710 graduate, and 2,570 professional students and granted 6,040 bachelor's and 3,328 graduate and professional degrees in 2008. The university employs 2,054 faculty members. Its comprehensive academic program offers 135 undergraduate majors, along with 151 master's degree programs and 107 doctoral programs.

The UW is categorized as an RU/VH Research University (very high research activity) in the Carnegie Classification of Institutions of Higher Education. In 2010, it had research expenditures of more than 1 billion dollars. In 2008, the University was ranked the third highest in the nation. Wisconsin is a founding member of the Association of American Universities.

The Wisconsin Badgers compete in 25 intercollegiate sports in the NCAA's Division I Big Ten Conference and have won 27 national championships.

The University of Wisconsin–Madison is considered a Public Ivy, or a public institution that offers an education comparable to those of the Ivy League.

History


The university had its official beginnings when Wisconsin was incorporated as a state in 1848. The Wisconsin Constitution provided for "the establishment of a state university, at or near the seat of state government..." and directed by the state legislature to be governed by a board of regents and administered by a chancellor. On July 26, 1846, Nelson Dewey, Wisconsin's first governor, signed the act that formally created the University of Wisconsin. John H. Lathrop became the university's first chancellor, in the fall of 1849. With John W. Sterling as the university's first professor (mathematics), the first class of 17 students met at Madison Female Academy on February 5, 1849. A permanent campus site was soon selected: an area of 50 acre "bounded north by Fourth lake, east by a street to be opened at right angles with King street," [later State Street] "south by Mineral Point Road (University Avenue), and west by a carriage-way from said road to the lake." The regents' building plans called for a "main edifice fronting towards the Capitol, three stories high, surmounted by an observatory for astronomical observations." This building, University Hall, now known as Bascom Hall, was finally completed in 1859. On October 10, 1916, a fire destroyed the building's dome, which was never replaced. North Hall, constructed in 1851, was actually the first building on campus. In 1854, Levi Booth and Charles T. Wakeley became the first graduates of the university, and in 1892 the university awarded its first Ph.D. to future university president Charles R. Van Hise.

The Wisconsin Idea
Research, teaching, and service at the UW is influenced by a tradition known as "the Wisconsin Idea," first articulated by UW–Madison President Charles Van Hise in 1904, when he declared "I shall never be content until the beneficent influence of the University reaches every home in the state." The Wisconsin Idea holds that the boundaries of the university should be the boundaries of the state, and that the research conducted at UW–Madison should be applied to solve problems and improve health, quality of life, the environment, and agriculture for all citizens of the state. The Wisconsin Idea permeates the university’s work and helps forge close working relationships among university faculty and students, and the state's industries and government. Based in Wisconsin's populist history, the Wisconsin Idea continues to inspire the work of the faculty, staff, and students who aim to solve real-world problems by working together across disciplines and demographics.

World War II
During World War II, University of Wisconsin was one of 131 colleges and universities nationally that took part in the V-12 Navy College Training Program which offered students a path to a Navy commission.

Expansion
Over time, additional campuses were added to the university. The University of Wisconsin–Milwaukee was created in 1956, and UW–Green Bay and UW–Parkside in 1968. Ten freshman-sophomore centers were also added to this system. In 1971, Wisconsin legislators passed a law merging the University of Wisconsin with the nine universities and four freshman-sophomore branch campuses of the Wisconsin State Universities System, creating the University of Wisconsin System and bringing the two higher education systems under a single board of regents.

Student activism
In the late 1960s and early 1970s, UW–Madison was shaken by a series of student protests, and by the use of force by authorities in response, comprehensively documented in the film The War at Home. The first major demonstrations protested the presence on campus of recruiters for the Dow Chemical Company, which supplied the napalm used in the Vietnam War. Authorities used force to quell the disturbance. The struggle was documented in the PBS documentary Two Days in October, as well as the book, They Marched Into Sunlight. Among the students injured in the protest was future Madison mayor Paul Soglin.

Another target of protest was the Army Mathematics Research Center (AMRC), located in Sterling Hall, which was also home of the physics department. The student newspaper, The Daily Cardinal, published a series of investigative articles stating that AMRC was pursuing research directly pursuant to US Department of Defense requests, and supportive of military operations in Vietnam. AMRC became a magnet for demonstrations, in which protesters chanted "U.S. out of Vietnam! Smash Army Math!"

On August 24, 1970, near 3:40 AM, a bomb exploded next to Sterling Hall, aimed at destroying the Army Math Research Center. Despite the late hour, a post doctoral physics researcher, Robert Fassnacht, was in the lab and was killed in the explosion. The physics department was severely damaged, while the intended target, the AMRC, was scarcely affected. Karleton Armstrong, Dwight Armstrong, and David Fine were found responsible for the blast. Leo Burt was identified as a suspect, but was never apprehended or tried.

While the student body has shed much of its radical image, the campus is still known for its progressive politics. In February 2011, thousands of students marched and occupied the Wisconsin State Capitol during the 2011 Wisconsin protests.

Timeline of notable events
Notable historical moments in the first 150 years of the University of Wisconsin–Madison include:
 * 1863 Women students first admitted to University of Wisconsin during the American Civil War,
 * 1866 State legislature designated the University as the Wisconsin land-grant institution
 * April 4, 1892 The first edition of the student-run The Daily Cardinal was published
 * 1894 State Board of Regents rejected an effort to purge Professor Richard T. Ely for supporting striking printers, issuing the famous "sifting and winnowing" manifesto in defense of academic freedom, later described as "part of Wisconsin's Magna Carta"
 * 1898 UW music instructors Henry Dyke Sleeper and Conner Ross Buerosse wrote Varsity, the university’s alma mater
 * 1904–1905 UW Graduate School established
 * 1905 – the University awards the first Ph.D. in chemical engineering ever granted, to Oliver Patterson Watts.
 * 1907 Wisconsin Union was founded
 * 1909 William Purdy and Paul Beck wrote On, Wisconsin the UW–Madison athletic fight song
 * 1907–1911 The "Single-grain experiment" was conducted by Stephen Moulton Babcock and Edwin B. Hart, paving the way for modern nutrition as a science
 * 1913 Vitamin A discovered by UW scientist, Elmer V. McCollum
 * 1916 Vitamin B discovered by McCollum
 * 1919 Radio station 9XM founded on campus (Now WHA (970 AM), it is the oldest continually-operating radio station in the United States)
 * 1923 Harry Steenbock invented process for adding vitamin D to milk
 * 1925 Wisconsin Alumni Research Foundation chartered to control patenting and patent income on UW–Madison inventions
 * 1934 The University of Wisconsin–Madison Arboretum, whose mission was to restore lost landscapes, such as prairies, was opened
 * 1936 UW–Madison began an artist-in-residence program, the first ever at a university
 * 1940–1951 Warfarin (Coumadin) developed at UW. Named after Wisconsin Alumni Research Foundation
 * 1969 The Badger Herald was founded as a conservative student paper
 * 1970 Sterling Hall bombing
 * 1984 University Research Park founded to encourage technology transfer between university and businesses
 * 1988 The Onion founded by two UW–Madison students, Tim Keck and Christopher Johnson
 * 1998 UW–Madison's James Thomson (cell biologist) first isolated and cultured human embryonic stem cells

Academics
The University of Wisconsin–Madison, the flagship campus of the University of Wisconsin System, is a large, four-year research university comprising twenty associated colleges and schools. In addition to undergraduate and graduate divisions in agriculture and life sciences, business, education, engineering, human ecology, journalism and mass communication, letters and science, music, nursing, pharmacy, and social welfare, the university also maintains graduate and professional schools in environmental studies, law, library and information studies, medicine and public health, public affairs, and veterinary medicine.

The four year, full-time undergraduate instructional program is classified by the Carnegie Foundation for the Advancement of Teaching as "arts and science plus professions" with a high graduate coexistence; admissions are characterized as "more selective, lower transfer-in." The largest university college, the College of Letters and Science, enrolls approximately half of the undergraduate student body and is made up of thirty-nine departments and five professional schools that instruct students and carry out research in a wide variety of fields, such as astronomy, economics, geography, history, linguistics, and zoology. The graduate instructional program is classified by Carnegie as "comprehensive with medical/veterinary." In 2008, it granted the third largest number of doctorates in the nation.

International
In the 2011 QS World University Rankings it was ranked 41st in the world and received five excellence stars. It was ranked 17th among world universities and 15th among universities in the Americas in Shanghai Jiao Tong University's 2010 Academic Ranking of World Universities, which assesses academic and research performance. In the G-factor International University Ranking of 2006, which is a re-analysis of the Shanghai Jiao Tong University data, the UW–Madison was listed 13th. The Times Higher Education Supplement placed it 27th worldwide, based primarily on surveys administered to students, faculty, and recruiters. Additionally, the professional ranking of world universities from École Nationale Supérieure des Mines de Paris, based in part on the number of senior managerial positions occupied by alumni, placed UW–Madison 35th in the world.

National
UW–Madison was ranked 11th among national universities (with three institutions tied) by the Center for Measuring University Performance in its 2007 report, with rankings based on objective statistics on research, faculty awards, student qualifications, and university assets. Of 38 programs at the UW–Madison that were included in the National Research Council's 1995 study, 16 ranked in the top 10 nationally. In 2007, the Chronicle of Higher Education reported that 57 disciplines at the UW–Madison were in the top 10 in the U.S. in scholarly productivity, which placed it second after UC-Berkeley in the number of top ten programs. The UW placed 30th among national universities in Washington Monthly's 2009 rankings, which consider community service and social mobility, as well as research productivity. In 2009, UW–Madison was ranked 6th in the TrendTopper MediaBuzz rankings by the Global Language Monitor. In 2011, the Global Language Monitor increased the ranking to 1st in Internet Media Buzz.

Madison's undergraduate program was ranked 42nd among national universities by U.S.News & World Report for 2012 and 10th among public schools. In both cases, UW-Madison is tied with another UW, University of Washington. The same magazine ranked UW's graduate School of Business 29th, and its undergraduate business program 13th. Twelve CEOs of S&P 500 companies hold degrees from the University of Wisconsin, putting it in a tie with Harvard and Princeton for first place.

In 2011, USNWR ranked UW's Law School 35th, while Vault listed it as 25th for 2008. Other graduate schools ranked by USNWR include the School of Medicine and Public Health, which was 27th in research and 13th in primary care, the College of Engineering 16th, the School of Education 12th, and the La Follette School of Public Affairs 14th.

Madison has been labeled one of the "Public Ivies," a publicly-funded university considered as providing a quality of education comparable to those of the Ivy League.

Research
UW–Madison was a founding member of the Association of American Universities. In 2007–2008, the school allocated $832 million towards research on campus, placing it second in the country in generating research funding, behind Johns Hopkins University. Collectively, its research programs were also sixth in the number of patents issued in 2005. The University's research programs were ranked fourth in federally funded research and second in nonfederally funded research among U.S. public universities in 2009.

Overall, the University maintains almost 100 research centers and programs, ranging from agriculture to arts, from education to engineering. It has been considered a major academic center for embryonic stem cell research ever since UW–Madison professor James Thomson became the first scientist to isolate human embryonic stem cells. This has brought significant attention and respect for the University's research programs from around the world. The University continues to be a leader in stem cell research, helped in part by the funding of the Wisconsin Alumni Research Foundation and promotion of WiCell.

Its center for research on internal combustion engines, called the Engine Research Center, has a five-year collaboration agreement with General Motors. It has also been the recipient of multi-million dollar funding from the federal government.

The University of Wisconsin–Madison is one of thirty sea grant colleges in the United States. These colleges are involved in scientific research, education, training, and extension projects geared toward the conservation and practical use of U.S. coasts, the Great Lakes and other marine areas.

In January 2008, the US Department of Agriculture cited the University of Wisconsin–Madison Research Animal Resource Center for multiple violations of the Animal Welfare Act, including not using painkillers in animals undergoing painful procedures, improper monitoring of animals, and not reporting medical problems to staff veterinarians.

Letters & Science Honors Program
The L&S Honors Program serves over 1300 students in the College of Letters and Science (the UW–Madison's liberal arts college) with an enriched undergraduate curriculum. In addition to its curriculum, the program offers professional advising services; research opportunities and funding; and numerous academic, social and service opportunities through the Honors Student Organization. The Honors Program also supports several student organizations, such as the University of Wisconsin–Madison Forensics Team.

Campus
Located in Madison, about a mile from the state capitol, the university is situated partially on an isthmus between Lake Mendota and Lake Monona. The main campus comprises 933 acre of land, while the entire campus, including research stations located throughout the state, is over 10600 acre in area. The University of Wisconsin–Madison Arboretum, a demonstration area for native ecosystems, is located on the west side of Madison. The main campus includes many buildings designed or supervised by architects J.T.W. Jennings and Arthur Peabody. The hub of campus life is the Memorial Union.

The UW–Madison has its own police force, food service, hospital, recreation facilities, botanical gardens, power facilities, and an on-campus dairy plant.

Bascom Hall


As one of the icons on campus, Bascom Hall, at the top of Bascom Hill, is often considered the "heart of the campus." Built in 1857, a decorative dome that once sat atop the structure was destroyed by fire. The structure has been added to several times over the years. The building currently houses the office of the chancellor and vice chancellors. Bascom Hall is listed on the National Register of Historic Places as a contributing building within the Bascom Hill Historic District.

Music Hall
This Victorian Gothic building, built in 1878 and initially named Assembly Hall, was designed to house an 800-seat auditorium, a library, and a clock tower. Dedicated on March 2, 1880, the building originally held conventions, dances, and commencement ceremonies, along with its primary purpose of a library. After the library moved to a different building on campus, a portion of the hall was assigned to the School of Music in 1900. Shortly after renovations in the early 1900s, the building was officially named Music Hall in 1910. It remains an important music venue and is home to the university opera. This building also is home to the Department of Urban and Regional Planning, with part of the building being used as office space and classrooms.

George L. Mosse Humanities Building
The George L. Mosse Humanities Building, located on Library Mall, was built in the late 1960s in the Brutalist style. Campus myth has it that the building (with its poor ventilation, narrow windows, inclined base, and cantilevered upper floors) was designed to be "riot-proof" in that it was inescapable by protestors and easily penetratable by a SWAT Team. Its seven floors house the History, Art, and Music departments. The most recent Campus Master Plan calls for it to be demolished and replaced with two other buildings.

Grainger Hall
Home of the Wisconsin School of Business, Grainger Hall was built in 1993. It recently underwent a major renovation and addition to assist the 12 MBA specialization programs that were housed there. The addition occupies the corner of Park Street and University Avenue, projecting the school’s crest outward in a location that once housed a bank.

The Wisconsin Union


The University of Wisconsin–Madison is home to two student unions. The older, Memorial Union, was built in 1928 to honor American World War I veterans. Also known as the Union or the Terrace, it has gained a reputation as one of the most beautiful student centers on a university campus. Located on the shore of Lake Mendota, it is a popular spot for socializing among both students and the public, who enjoy gazing at the lake and the sailboats that are often present. The union is known for the Rathskeller, a German pub adjacent to the lake terrace. Political debates and backgammon and sheepshead games over a beer on the terrace are common among students. The Rathskeller serves "Rathskeller Ale," a beer brewed expressly for the Terrace. It was also the first union at a public university to serve beer.

Memorial Union is home to many arts venues, including several art galleries, a movie theater, the Wisconsin Union Theater, and the Craftshop, which provides courses and facilities for engaging in a variety of arts and crafts. The Memorial Union was also home to the only business on campus owned and operated solely by students, ASM StudentPrint, until 2009 when it moved to 333 East Campus Mall. Students and Madison community members alike congregate at the Memorial Union for the films and concerts each week. An advisory referendum to renovate and expand Memorial Union was approved by the student body in 2006, and the university is currently in the planning phase for the expansion.

Union South, the newer campus union, existed at the southwest end of campus until its demolition in 2008. It was built in 1971 to better accommodate a growing campus. Plans to construct a new "green" Union South were approved by the student body in 2006. The new Union South opened April 15, 2011 and is a certified Leadership in Energy and Environmental Design (LEED) gold building. The building is located on the site of the old union and features an art gallery, climbing wall, bowling alley as well as event spaces and a hotel.

The Wisconsin Union also provides a home for the Wisconsin Union Directorate Student Programming Board (WUD), which provides regular programs for both students and community members. One of the most well-known members of WUD is the Wisconsin Hoofers, a club involved in organized outdoor recreational activities.

Libraries
Wisconsin had the 13th largest research library collection in North America in 2007–08, according to the Association of Research Libraries. Memorial Library, along with more than 40 other professional and special-purpose libraries, serve the campus. As of July 2008, the campus library collections included more than 8.1 million volumes representing human inquiry through all of history. In addition, the collections comprised more than 76,000 serial titles, 6.4 million microfilm items, and over 7 million items in other formats, such as government documents, maps, musical scores, and audiovisual materials. Over 1 million volumes are circulated to library users every year. Memorial Library serves as the principal research facility on campus for the humanities and social sciences. It houses the largest single library collection in the state of Wisconsin—-more than 3.5 million volumes. This library also houses a periodical collection, domestic and foreign newspapers, Special Collections, | accessdate=January 19, 2007 }} the Mills Music Library, a letterpress printing museum, and the UW Digital Collections Center.

Steenbock Memorial Library is the primary resource library for the students, faculty, and research staff of the University of Wisconsin-Madison's College of Agriculture and Life Sciences, School of Human Ecology, School of Veterinary Medicine, UW Extension and Cooperative Extension, and Zoology and Botany Departments. The University of Wisconsin-Madison Archives and Records Management Department and Oral History Program are also located in Steenbock Library. The library is named for UW professor Harry Steenbock (1886-1967) who developed an inexpensive method of enriching foods with Vitamin D in the 1920s. This library is open to the public.

Undergraduates can find many of the resources they need at College Library in Helen C. White Hall. Special collections there include Ethnic Studies, Career, Women's, and Gaus (Poetry). The Open Book collection, created to support the extra-academic interests of undergraduates, contains DVDs, audio books, and video games, and paperback books. The library also has a coffee shop, the Open Book Café. College Library houses a media center with over 200 computer workstations, DV editing stations, scanners, poster printing, and equipment checkout (including laptops, digital cameras, projectors, and more).

The Kurt F. Wendt Library serves the College of Engineering and the Departments of Computer Sciences, Statistics, and Atmospheric & Oceanic Sciences. In addition to books, journals, and standards, Wendt Library houses over 1.5 million technical reports in print and microfiche. Designated a Patent and Trademark Depository Library, it maintains all U.S. utility, design, and plant patents, and provides reference tools and assistance for both the general public and the UW–Madison community.

Ebling Library for the Health Sciences is located in the Health Sciences Learning Center. It opened in 2004 after the Middleton Library, Weston Library, and Power Pharmaceutical Library merged collections and staff.

The online catalog for UW–Madison Libraries is MadCat. It includes bibliographic records for books, periodicals, audiovisual materials, maps, music scores, microforms, and computer databases owned by over 40 campus libraries, as well as records for items that are on order. The UW–Madison Libraries website provides access to resources licensed for use by those affiliated with UW–Madison, in addition to those openly available on the World Wide Web.

Museums
The Geology Museum features rocks, minerals, and fossils from around the world. Highlights include a blacklight room, a walk-through cave, and a fragment of the Barringer meteorite. Some noteworthy fossils include the first dinosaur skeleton assembled in Wisconsin (an Edmontosaurus), a shark (Squalicorax) and a floating colony of sea lilies (Uintacrinus), both from the Cretaceous chalk of Kansas, and the Boaz Mastodon, a found on a farm in southwestern Wisconsin in 1897.

The Chazen Museum of Art, formerly the Elvehjem Museum of Art, maintains a collection of paintings, drawings, sculpture, prints and photographs spanning over 700 years of art.

The university's Zoological Museum maintains a collection of approximately 500,000 zoological specimens, which can be used for research and instruction. A special collection contains skeletons, artifacts, and research papers associated with the Galápagos Islands. Since 1978, the UW–Madison Zoological Museum has been one of only three museums granted permission by the Ecuadoran Government to collect anatomical specimens from the Galápagos Islands.

The L. R. Ingersoll Physics Museum contains a range of exhibits demonstrating classical and modern physics. Many of the exhibits allow for hands-on interaction by visitors. The museum also has a number of historical instruments and pictures on display.

Athletics
The University of Wisconsin–Madison sports teams participate in the NCAA's Division I-A. With the exception of men's and women's hockey and men and lightweight women's rowing (Wisconsin Crew), University of Wisconsin–Madison athletic programs compete in the Big Ten Conference. Both hockey programs compete in the Western Collegiate Hockey Association, while the traditionally highly ranked men's and lightweight women's crew programs compete in the Eastern Association of Rowing Colleges. The school's fight song is On, Wisconsin!. The school's mascot is Buckingham U. Badger, commonly referred to as "Bucky Badger".

2005–06 marked the first time in school history that four Badger teams brought home national championships in the same academic year. In the fall, the men's cross country team won its fourth national championship, after finishing second the previous three years. The winter season was highlighted by the men's and women's ice hockey teams both winning national titles. The year was capped off in the spring with the women's lightweight crew taking its third straight Intercollegiate Rowing Association national crown. In 2008, both men's and women's crew teams claimed national titles.

Football
The Badgers play college football at the 80,321 capacity Camp Randall Stadium. After every game, the University of Wisconsin Marching Band plays popular songs during the Fifth Quarter. Before the fourth quarter of every game at Camp Randall, the crowd jumps around to House of Pain's song "Jump Around." The Badgers' current head coach Bret Bielema succeeded long-time head coach and current athletic director Barry Alvarez in 2006. The Badgers won three Rose Bowl Championships under Alvarez in 1994, 1999, and 2000. In 2006, Bielema led the Badgers to school record eleven-win regular season and to twelve overall wins after defeating Arkansas in the Capital One Bowl. The Badgers lost to TCU in the 2011 Rose Bowl Championship on January 1, 2011.

Men's basketball


The Badgers have made 13 consecutive appearances at the NCAA Tournament, with a Final Four visit in 2000, an Elite Eight appearance in 2005, and Sweet Sixteen appearance in 2011. Badgers' head coach Bo Ryan, a four-time Division III national championship coach at the University of Wisconsin–Platteville, has coached the team since 2001. The Badgers play at the Kohl Center, where the student fans are known as the Grateful Red. In the 2006–2007 basketball season, the Badgers attained their highest AP ranking in school history (#1, Feb. 19–25), garnering 35 first-place votes. The Badgers' earned their only NCAA National Championship in 1941.

Women's basketball
The women's basketball team is led by Head Coach Lisa Stone and Frances Pomeroy Naismith Award winner Jolene Anderson. The Lady Badgers also play at the Kohl Center since their move from the Wisconsin Field House in 1998. The 2006–2007 season was a record-setting year as the Badgers recorded 23 wins, including 17 home wins, and were the WNIT Runner-Up Champions.

Ice hockey
Badger ice hockey first became a men's varsity sport in 1922. Although dropped after the 1934–35 season, it again became a varsity sport in the 1963–64 season. The men's team played in the Dane County Coliseum until moving to the Kohl Center (capacity 15,237) in the fall of 1998. The first ice hockey game played at the Kohl was the Hall of Fame game against the University of Notre Dame. The men's team perennially leads the nation in college hockey attendance, and set an NCAA attendance record (averaging 14,430) during the 2006–07 season, surpassing their previous record set the previous year.

Bob Johnson, nicknamed "Badger Bob" by fans, took over the reins in 1966. Johnson coached the Badger men to three national championships in 1973, 1977 and 1981. Jeff Sauer coached the Badger men to two more titles in 1983 and 1990. Mike Eaves, member of the 1977 NCAA title team, coached the Badger men's team to its sixth national championship in 2006. The six Badger titles rank 4th in NCAA men's ice hockey history. Eaves' 2010 squad advanced to the national championship game during the Badgers' 11th appearance in the men's Frozen Four before bowing to Boston College.

The school's strong ice hockey tradition gained another dimension with the addition of a women's team that began play in the 1999–2000 season. Coached by Mark Johnson, son of "Badger Bob" and another member of the men's 1977 title team, the Badger women won their first NCAA championship on March 26, 2006. The dual 2006 titles marked the first time that both the men's and women's Division I NCAA hockey titles were won by the same school in the same year. The women's team repeated as national champions in 2007 with a victory over the University of Minnesota-Duluth on March 18 at Herb Brooks Arena in Lake Placid, NY. With a 5–0 victory over Mercyhurst in the 2009 Women's Frozen Four final in Boston, the Badger women added their third NCAA title.

Rivalries
The Wisconsin Badgers compete in the Big Ten Conference. Their most notable rivalry is with the University of Minnesota, which is the most-played rivalry in Division 1-A football. In their annual college football game, the teams compete for Paul Bunyan's Axe. The two universities also compete in the Border Battle, a year-long athletic competition in which each team's wins earn points for their university.

Men's basketball rivalries include Michigan State, Illinois and non-conference, in-state Marquette.

The long-standing football rivalry between the University of Iowa and Wisconsin–Madison was finally recognized in 2004, with the winner of their game being awarded the Heartland Trophy.

Madison has natural rivals with other schools in the UW System, most notably Milwaukee and Green Bay

The Wisconsin–Madison men's and women's hockey teams' most recognized rivals are the Golden Gophers of the University of Minnesota and the Fighting Sioux of the University of North Dakota. Other rivals include the University of Denver, Colorado College, Michigan Tech, University of Minnesota Duluth, and St. Cloud State.

Mascot
The mascot is an anthropomorphized badger named Bucky who dons a sweater affixed with the UW–Madison athletic logo (currently the red "Motion W"). Beginning in 1890, the university's first Bucky Badger was a live, temperamental and unruly badger who was quickly retired. Although the nickname of the Wisconsin teams remained the "Badgers," it was not until Art Evans drew the early caricature version of Bucky in 1940 that today's recognizable image of Bucky was adopted. In 1949, a contest was held to name the mascot, but no consensus was reached after only a few entries were received. In reaction, the contest committee chose the name Buckingham U. Badger, or "Bucky," for short.

At Wisconsin football games in the 1920s live mascots were used to inspire fans. The animals used included a black bear, a bonnet monkey, and live badgers. 1949 was the first year a student sporting a papier-mâché badger head appeared; this subsequently replaced the use of live badgers.

The team's nickname originates from the state nickname. In the 1820s, many lead miners and their families lived in the mines in which they worked until adequate above-ground shelters were built, and thus were compared to badgers.

In 2009, John Fromstein produced "Being Bucky" a documentary that followed the 7 Wisconsin students who take on the role of Bucky Badger. The documentary was meant to show the life and background of being a mascot at a major university. "Being Bucky" won "Best Documentary Film" at the Wisconsin Film Fest and went on to play in local Wisconsin movie theaters.

Student life
Over 750 student organizations or clubs register with the Center for Leadership and Involvement (CFLI) at UW–Madison each year.

All-Campus Party (ACP) Every spring, the Wisconsin Alumni Association (WAA) and the Wisconsin Alumni Student Board (WASB) put on a free, alcohol alternative, week-long series of events for the entire student body. They partner with local businesses, student organizations, and national corporations to sponsor All-Campus Party (ACP). This is a celebration of University of Wisconsin–Madison for students, created by students. The week includes featured events specifically designed and put together by members of WASB, in addition to many other events put on by the varying sponsors and student organizations. The featured events include: Breakfast with Bucky- A free, continental, sponsored breakfast for all students. There are multiple locations on campus where breakfast is served to accommodate as many students as possible.

All-Campus Idol- With a format similar to the popular television show, American Idol, this singing talent competition searches for the best act on campus. Auditions are held looking for the top ten contestants to perform and compete on stage in front of a live audience. At the end of the show, the audience can text in their votes to determine the winner.

Wear Red Get Fed/ Bucky State Fair- Students are encouraged to wear red this day and receive free pizza in Library Mall. Rock wall climbing, Gladiator fighting, and other fun activities are there as well. Student organizations are encouraged to sign-up and host a booth in Library Mall and promote their organization as well.

Club Bucky – A live DJ, free food, and lots of dancing! A club atmosphere is provided for students as they dance the night away.

Buckystock – Previously known as "Bucky's Blowout Concert" A free, concert in Library Mall for all. The artist changes each year; previous performers include Violent Femmes (2005), Common (2006), Ben Kweller (2007), Talib Kweli (2008), Ok Go (2009), We the Living, and the Grace Weber Band (2010).

Student publications
UW–Madison is the only American university to have two competing daily student newspapers: The Daily Cardinal, founded in 1892 and The Badger Herald, founded in 1969. The Onion was founded in 1988 by two UW–Madison juniors, and was published in Madison before moving to New York City in 2001. It is also the home of The Madison Misnomer, an undergraduate comedy newspaper, founded in 2007.

UW-Madison is also home to one of only two nationally distributed undergraduate international studies journals in the country. The Journal of Undergraduate International Studies (JUIS) is a competitive publication that features peer-reviewed academic articles. It was founded in 2003 by David Coddon with the support of the University of Wisconsin–Madison Leadership Trust.

Campus radio
The University of Wisconsin–Madison campus radio station is WSUM 91.7 FM, "The Snake on the Lake". Historically, UW–Madison has been home to a collection of student run radio stations, a number of which stopped broadcasting after run-ins with the United States Federal Communications Commission (FCC). The current radio station, WSUM, began in 1997 in a webcast only format because of the prolonged battle to get an FCC license and construct a tower. This lasted five years until February 22, 2002, when the station started broadcasting over FM airwaves at 91.7 from its tower in Montrose, Wisconsin. The radio station currently has around 150 volunteer DJs and 8 paid managers. All UW–Madison students, as well as a limited number of community members, are eligible to participate in running the station. WSUM remains entirely free format, which means that the on-air personnel can showcase a large variety of music and talk programming at their discretion with few limitations. WSUM has garnered many awards from the Wisconsin Broadcasters Association for their news, play-by-play broadcasts of Badger athletic events, and unique public service announcements.

"Party school" image
In 2010 Wisconsin was named the number three "party school" by Playboy magazine, and number 12 by The Princeton Review. UW–Madison has long held a reputation for academics, political activism, and drinking; the last of these can be understood in the context of the state's traditionally high level of alcohol consumption in general.

The festive mentality is most notably displayed with the annual Mifflin Street Block Party and the State Street Halloween Party. The Mifflin Street Block Party, which began in the 1960s as a counterculture event, is today a spring semester finals week kickoff. Both events are commonly attended by tens of thousands of partiers, including many who come from out of state. Following a non-political riot that developed at the 1996 Mifflin Street Block Party, it was forcibly canceled by the city; since then, the city has permitted resumption of a Mifflin Street event.

MTV's College Life
On April 13, 2009, MTV premiered the reality series College Life about the day-to-day lives of eight UW–Madison freshmen. The show was created by UW–Madison alumnus David Wexler. According to MTV, the students do the filming for the series, but not the editing. During production, the university pulled its support of the show. Subsequently, a disclaimer is aired at the beginning of each episode stating that UW–Madison does not endorse the program.

Notable alumni and people
UW–Madison has 387,912 living alumni. Although a large number of alumni live in Wisconsin, a significant number live in Illinois, Minnesota, New York, California, and Washington, D.C. UW–Madison also has 15,479 alumni living outside of the United States.

UW–Madison alumni, faculty, or former faculty have been awarded 19 Nobel Prizes and 34 Pulitzer Prizes.